According to Vision Monday, "Social Purpose Branding Encourages Buying for a Cause." Read all about our social purpose branding in Vision Monday's insightful article >
I woke up my wife, Amy, from a very deep sleep on a Sunday morning September 28th, 2008.
“I have an idea to start an eyewear company that honors God.”
Amy rolled over and said, “You’re crazy, go back to bed.”
I convinced her that I wasn’t that crazy and she warmed up to the idea that day. As it turned out, Vision Expo West was happening that same week. “If we are thinking of starting an eyewear company,” she said, “we need to go to Vision Expo.”
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