Jim Schneider on The WOW Factor

August 02, 2023

The WOW Factor podcast is known for amplifying Words Of Wisdom from extraordinary leaders to help others grow in business and beyond. The podcast features thought-leaders, CEOs, spiritual experts, entrepreneurs and more, and has hosted notable leaders such as Franklin Graham and John Solheim from Ping Golf.

In this episode, Brad Formsma talks with co-founder Jim Schneider about what took him from insurance to eyewear and the process he and his wife, Amy, followed to make their vision for a faith-led brand a reality. He shares more about how they design and name their eyewear lines and why it’s so important to them to start in the scriptures to find inspiration. They also discuss how they give in a meaningful way via links with the Point Hope Vision Clinic in Ghana and their clinic in Sharon, Pennsylvania.

full episode

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A Vision Expo West Story

August 27, 2024

I woke up my wife, Amy, from a very deep sleep on a Sunday morning September 28th, 2008.

“I have an idea to start an eyewear company that honors God.”

Amy rolled over and said, “You’re crazy, go back to bed.”

I convinced her that I wasn’t that crazy and she warmed up to the idea that day. As it turned out, Vision Expo West was happening that same week. “If we are thinking of starting an eyewear company,” she said, “we need to go to Vision Expo.”