For Immediate Release: EOF Successfully Blends Sales and Philanthopy in 2015
December 03, 2015
Eyes of Faith® Collection Creates Successful Blend of Sales and Philanthropy with Independent Eye Care Professionals During 2015
of Faith® frame sales through independent eye care professionals
provided Wear & Share® donations for thousands during 2015 optical
Sharon, Pennsylvania | December 3, 2015
of Faith Optical continues to grow its philanthropic outreach through
strengthened relationships with independent eye care professionals.
Sales of their faith-inspired, designer ophthalmic frames and
sunglasses at opticals throughout the United States supported Wear &
Share-donated eye care, and new prescription glasses, sunglasses, and readers for multiple clinics at home and abroad during 2015.
“The readers, sunglasses,
and ready-made prescription lens and frame system funded by Wear &
Share donations make all the difference in the mission field,” said Dr.
Keith Nice of Nice Eye Care, an Eyes of Faith optical partner and Vision Source
practice in Burlington, North Carolina. “It is truly amazing to watch
patients’ faces when they realize they are going to receive a brand new
pair of glasses or sunglasses. And that is a direct result of offering
Eyes of Faith in our office.”
Nice was one of about 70 volunteers who attended a Global Health Outreach mission to El Boqueron, El Salvador, in July. Scott Settegast, Director of Operations at Sight Ministries International (SMI),
introduced Dr. Nice to Eyes of Faith at the annual Vision Source
Exchange meeting, and the synergistic effort between these
organizations, including funding from Eyes of Faith’s Wear & Share
promise, allowed approximately 1,400 people in need to receive eye care
and corrective or protective eyewear during five days of clinics.
“These partnerships make
possible, what we call, ‘mission moments,’” said Jim Schneider, Eyes of
Faith Co-Founder and President, who helped reach more than one thousand
people as a volunteer on SMI’s October Kenya mission trip. “Our
relationships with independent eye care professionals, optical
associations, and missions organizations allow patients to purchase a
meaningful product that results in the gift of sight for thousands of
During 2015, sales from Eyes
of Faith collections also helped to fund optical assistance with See the Lord in Sanger, California, the Fellowship of Christian Optometrists
in Belize, and SMI in Kenya and Colombia. Eyes of Faith already has big
plans for 2016 with Wear & Share donations slated to make a
difference during SMI missions in Indonesia, Peru, Costa Rica, Brazil,
Husband and wife team Jim
and Amy Schneider founded Eyes of Faith® and Wear & Share®, its
give-back promise, to offer designer eyewear that reflects the spirit of
faith and makes a global difference. Eyes of Faith’s Wear & Share®
promise transforms a portion of every purchase into eye care or eyewear
for someone in need, which is delivered during optical missions
domestically and abroad. The company’s vision for Wear & Share is
to allow consumers to wear their faith and share the gift of sight, and
the program has generated funding to reach more than 35,000 lives around
Eyes of Faith is the only brand of eyewear that combines faith-reflective style with high-quality design—their fashion-forward,
designer frames are created for people of all ages and inner temples
are printed with inspiring biblical scripture. In addition to the Wear & Share donation to someone in need, Eyes of Faith’s Eyewear My Faith™ message encourages wearers to uplift others by sharing why they wear their faith on social media with #EyewearMyFaith. The
collection is distributed to independent eye care
professionals throughout the continental United States, Puerto Rico,
Canada, and Dominica, and frames come with branded cases and a bookmark as a reminder that “your style CAN make a difference."
For more information about Eyes of Faith Optical or Wear & Share visit eofoptical.com.
For more information, or to schedule an interview:
contact: Mandy Stoffel
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