Eyes of Faith donates a portion of all gross sales to global, faith-based charities, and partners with Sight Ministries
to provide a new, complete pair of glasses for every Eyes of Faith
eyewear purchase to someone in need. The brand expanded their reach
with the 2011 release of VeggieTales Eyewear for Children, which received an overwhelmingly positive response at both Vision Expos, and a licensing agreement with Not of This World Clothing and Accessories, one of the most recognized Christian brands worldwide.
February 6, 2011 – Sharon, Pa. – HOPE is patient. It is neither pushy nor demanding. And it is free.
“Online retailers are using in-home try-ons of 5 frames very effectively. Since we are not 'locked-in' to a salesforce, it makes sense for us to use the same try-on method to create a fun, no-pressure, 'in-office' shopping experience with our entire collection.”
Here is how HOPE works: Eyes of Faith ships their collections free to a potential or current optical partner who can then browse them at his or her own pace. Hope allows members of independent opticals to see and feel the quality, fit, and style of the collection before ordering and to discover new styles with conveniently delivered, in-office samples. There is free shipping on all orders while HOPE is visiting the office—but there is no obligation to buy anything and after a three-day shopping period, FedEx picks up and delivers HOPE free to another office.
"This is the future of frame buying for the independent optical. I was able to take my time, show the collections to all of our opticians, and get everyone excited about the product,” said Chris Clark of Blueridge Optical in Roanoke, Virginia. “We received free shipping on our order, and now we carry a collection that allows us to give back—Eyes of Faith and 'Hope' made it easy."
HOPE requires no sales commission and no commission means Eyes of Faith can give back to its Wear and Share program, which provides complete pairs of prescription glasses or sunglasses to mission groups around the world through Sight Ministries. All potential or current optical partners have to do to receive HOPE is complete a request form available on the Eyes of Faith website. HOPE puts potential and current optical partners in complete control of the buying process.
“We’re a hope-inspired eyewear company,” said Schneider. “This program allows us to streamline the sales process, it gives our partners time and flexibility and, most importantly, it allows more people to see our product and share their hope through Eyes of Faith.”