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Optical Vision Site's Glowing NOTW Review

November 21, 2012

Not of This World – Eye Want to Know

As I was driving to an appointment this week I noticed a NOTW (Not Of This World)  decal on the car in front of me and I saw another one on a different car the next day! I realized I had noticed and recognized the NOTW logo because Eyes of Faith is launching the new eyewear collection.

Then I started humming one of my favorite Eagles tunes the song the Boys of Summer with the lyrics:

“Out on the road today, I saw a DEADHEAD sticker on a Cadillac. A little voice Inside my head said, “Don’t look back. You can never look back.”

Some of you who are old enough may remember that back in the 60s and 70s there was a band call the Grateful Dead with Jerry Garcia. The fans were called “Deadheads” and most of them were hippies. Having a “Deadhead sticker on a Cadillac” basically means that we’ve grown up, got jobs and are making money but are still hippies at heart. That is why “you can never look back”. Always go forward.

Now of course I was curious about NOTW and what it means so I started reading about the founder Aurelio F. Barreto. This is what I discovered....Read entire article >