As I was driving to an appointment this week I noticed a NOTW (Not Of This World) decal on the car in front of me and I saw another one on a different car the next day! I realized I had noticed and recognized the NOTW logo because Eyes of Faith is launching the new eyewear collection.
“Out on the road today, I saw a DEADHEAD sticker on a Cadillac. A little voice Inside my head said, “Don’t look back. You can never look back.”
Some of you who are old enough may remember that back in the 60s and 70s there was a band call the Grateful Dead with Jerry Garcia. The fans were called “Deadheads” and most of them were hippies. Having a “Deadhead sticker on a Cadillac” basically means that we’ve grown up, got jobs and are making money but are still hippies at heart. That is why “you can never look back”. Always go forward.
Now of course I was curious about NOTW and what it means so I started reading about the founder Aurelio F. Barreto. This is what I discovered....Read entire article >
I woke up my wife, Amy, from a very deep sleep on a Sunday morning September 28th, 2008.
“I have an idea to start an eyewear company that honors God.”
Amy rolled over and said, “You’re crazy, go back to bed.”
I convinced her that I wasn’t that crazy and she warmed up to the idea that day. As it turned out, Vision Expo West was happening that same week. “If we are thinking of starting an eyewear company,” she said, “we need to go to Vision Expo.”
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