THE LATEST FOR OPTICALS: BTS Back-Pack, FB Contest, New POP

July 07, 2014

Back-to-School Back-PACK

		Stock a colorful variety with our no-brainer, Back-to-School Back-PACK. Choose eight frames from our Eyes of Faith® and NOTW® collections, and receive two VeggieTales® frames of your choice FREE! Plus, kids will love to know that someone in need benefits from their Wear & Share® purchase. Call 888.777.9390 to create a custom Back-PACK that perfectly suits your "class schedule."


New POP Checklist

		You should have received new POP during the month of June, including our new Eyewear My Faith™ materials (see Facebook contest details below). Please call 888.777.9390 if you have not received all of the following (or let us know if you need multiples): • Eyewear My Faith™ 13"x "19" poster • Eyewear My Faith™ counter card • Eyes of Faith® clear acrylic logo block • Not of This World® logo plate • VeggieTales® 11"x 17" poster



Eyewear My Faith™ Facebook Contest

		You should have received new POP during the month of June, including our new Eyewear My Faith™ materials, featuring founder testimonials and the Wear & Share® give-back message. We hope you'll partner with us to grow Eyewear My Faith™ with even more stories. Share a pic of Eyewear My Faith™ at your office on our Facebook page during July for a chance to win one of three office lunches!* Share your photo by 7/31/2014; three (3) offices will each receive one (1) $50 Visa gift card for lunch expenses via random drawing on 8/1/2014.

*This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

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A Vision Expo West Story

August 27, 2024

I woke up my wife, Amy, from a very deep sleep on a Sunday morning September 28th, 2008.

“I have an idea to start an eyewear company that honors God.”

Amy rolled over and said, “You’re crazy, go back to bed.”

I convinced her that I wasn’t that crazy and she warmed up to the idea that day. As it turned out, Vision Expo West was happening that same week. “If we are thinking of starting an eyewear company,” she said, “we need to go to Vision Expo.”