Vision Monday: EOF Debuts Not of This World Collection
October 23, 2012
Eyes of Faith Debuts Not of This World Collection
By Deirdre Carroll: Senior Editor, Vision Monday
SHARON,
Pa.—Eyes of Faith will launch its ophthalmic collection for Not Of ThisWorld (NOTW), a faith-based clothing and accessories company, later
this month.
Jim Schneider, Eyes of Faith co-founder and president said, “The
target demographic for the NOTW brand is ages 13 to 30, but thiscollection includes a frame to fit every face, age and style. Although
the NOTW brand is edgy, the rich metallic logo treatments and variety of
shapes create the perfect combination of stand-out style and classic
wearability.”
Consistent with the brand’s mission to connect biblical scripture to
apparel and accessories, all seven style names are inspired by the
scripture printed inside each temple. “Believe,” “Power,” “Faith,”
“Strength,” “Love,” and “No Worries” are available in three
uniquely-named color options, and “Forgiven” is available in two
fashion-forward, striped fades.
