Vision Monday: EOF Debuts Not of This World Collection

October 23, 2012

Eyes of Faith Debuts Not of This World Collection

By Deirdre Carroll: Senior Editor, Vision Monday

SHARON, Pa.—Eyes of Faith will launch its ophthalmic collection for Not Of ThisWorld (NOTW), a faith-based clothing and accessories company, later this month.

Jim Schneider, Eyes of Faith co-founder and president said, “The target demographic for the NOTW brand is ages 13 to 30, but thiscollection includes a frame to fit every face, age and style. Although the NOTW brand is edgy, the rich metallic logo treatments and variety of shapes create the perfect combination of stand-out style and classic wearability.”

Consistent with the brand’s mission to connect biblical scripture to apparel and accessories, all seven style names are inspired by the scripture printed inside each temple. “Believe,” “Power,” “Faith,” “Strength,” “Love,” and “No Worries” are available in three uniquely-named color options, and “Forgiven” is available in two fashion-forward, striped fades.

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