VISION MONDAY: EOF Sends HOPE to Independent ECPs

March 05, 2012

By Deirdre Carroll: Vision Monday Senior Editor

NEW YORK—The cover story for this issue touches on the continued growth of online eyewear retailing and the challenges more traditional eyewear providers are faced with in light of their success (See page 41). Well, one eyewear supplier is finding HOPE in the optical e-tailing business model.

Eyes of Faith, the Christian faith-based eyewear company, has taken a page out of the online eyewear retailer’s playbook and is now offering the HOPE box. The box contains one of each color and style in the brand’s entire frame collection, or 91 styles total, and they are sent free to a potential or current optical customer who can then browse them at his or her own pace.

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