NEW
YORK—The cover story for this issue touches on the continued growth of
online eyewear retailing and the challenges more traditional eyewear
providers are faced with in light of their success (See page 41). Well,
one eyewear supplier is finding HOPE in the optical e-tailing business
model.
Eyes of Faith, the Christian faith-based eyewear company, has taken a
page out of the online eyewear retailer’s playbook and is now offering
the HOPE box. The box contains one of each color and style in the
brand’s entire frame collection, or 91 styles total, and they are sent
free to a potential or current optical customer who can then browse them
at his or her own pace.
