We're honored to be featured in Vision Monday's 12.12.16 cover story:
For decades, classical marketing rested upon the foundation of the so-called “4 Ps,” better known as product, price, promotion and placement. But the world is changing, as most marketers, eyecare professionals and retailers know. And now a fifth “P” has wedged its way into the marketing equation: Purpose, or social purpose and corporate responsibility.
Read the entire article here >