NEW YORK—'Tis the season, to be sure. But over the past year or two, the notion of being grateful and giving back to those less fortunate is becoming a more permanent part of the day-to-day business landscape—and a priority of many consumers and patients, doctors and retailers. Read the article here >
I woke up my wife, Amy, from a very deep sleep on a Sunday morning September 28th, 2008.
“I have an idea to start an eyewear company that honors God.”
Amy rolled over and said, “You’re crazy, go back to bed.”
I convinced her that I wasn’t that crazy and she warmed up to the idea that day. As it turned out, Vision Expo West was happening that same week. “If we are thinking of starting an eyewear company,” she said, “we need to go to Vision Expo.”
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